The motorcycle is back! The Ride is about custom motorcycles as motorcycles are meant to be and the people who build and drive them.
The motorcycle is back! Similar to the fresh contemporary scene that has established itself around bicycles in the last few years, the motorcycle is currently undergoing an aesthetic rebirth. A young subculture worldwide is discovering the motorcycle as an expression of its personality and creativity.
The Ride explores motorcycle riding as it is meant to be: as a means of getting around with attitude, as an extension of one’s own body, as an expression of personal freedom, but also as a significant challenge to technical expertise, craftsmanship, physics, discipline, and driving skill.
The Ride focuses on those who are creating customized motorcycles that come as close to one’s own vision of how pure riding should be as possible. The book also presents small, local custom motorcycle workshops from around the globe that have established themselves with sought-after products that inspire other builders worldwide.
Report by gestalten.com