Bell Helmets X Steve McQueen

Steve McQueen lives on as a legend and icon — his unmistakable sense of style is still the standard of cool. He continues to capture the imagination of motorcycle and automotive enthusiasts alike. McQueen was passionate about riding motorcycles — so much that once he reached international stardom, some studios made McQueen swear off motorcycle racing altogether.

While racing wasn’t in the cards, McQueen still loved riding with friends on the trails around California. It led to his headlining role in the cult classic documentary, On Any Sunday. The film helped boost the popularity of motorcycling and still to this day is a must-watch for any motorcycle enthusiast.

This Spring Bell will release a Custom 500 Six Day McQueen helmet in partnership with the Steve McQueen Estate. This is an officially-licensed replica of the helmet McQueen wore during the 1964 International Six Days Trial — a six-day enduro event where the best riders in the world were invited to represent their countries in the competition.

McQueen was selected to represent the U.S. along with a group of other American riders, including McQueen’s close friend and desert racing legend Bud Ekins, as the first Americans to participate in the competition. The number 278 Triumph TR6SC, a Barbour waxed-canvas jacket, and McQueen’s Bell helmet have become synonymous with his role in the race and can be seen in hundreds of now famous photos. It’s a style and look that is still emulated more than sixty years later.

Bell will offer this Steve McQueen replica Custom 500 in a beautiful blue and white paint scheme, with subtle red accents just like the helmet McQueen wore during the competition. “Steve” is written in a playful font on the back of the helmet adding a unique touch along with a period-correct 510 visor. The helmet will also come with a special 278 decal featuring Steve McQueen’s name and the 1964 ISDT details, showcasing its authenticity and significance. A special keychain featuring McQueen’s name will also come with the helmet, which will be shipped in a beautiful black leather helmet bag.


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