Fuel and Scalpers, join forces to launch a Limited Edition collection inspired by the motorcycle races that took place on American beaches during the 1950s. To celebrate this collaboration, a 1937 BSA was prepared and customized together with “Unit Motorshop”, which competed with this relic in the race of “The Race of the Lords”, on the beach of Lido de Camaiore (Italy) during the famous Wheels & Waves festival.
This race involved pre-1950 motorcycles, with riders from all over Europe. A unique event that revives the spirit of freedom. The FuelXScalpers collection consists of 24 pieces: t-shirts, sweatshirts, shirts, overalls, vest, hat, caps, sweaters, and also technical motorcycle clothing: jacket, helmet and glasses.
It will be available online at fuelmotorcycles.eu and scalperscompany.com and selected Scalpers Company stores.
About Fuel Motorcycles
A shared passion for motorcycles and vintage style brought Fuel’s creators together in 2012. They started building customized bikes in Barcelona and soon gained global notoriety in the scrambler and café racer scene. Their goal was to create a two-wheeled brand with authenticity at its heart. To ensure their bikes could survive tough terrains, they needed (and wanted) to ride them in extreme conditions. Fuel’s first Scram Africa – a 2,500 km trip to the African desert – took place in 2013 and was a huge sand-soaked success.
Today, it’s their landmark event for adventure junkies. Fuel’s vision for a community of nostalgic riders evolved over the years. They started designing stylish riding gear that blends vintage looks from the past with all the innovations of modern technology. The high-quality retro clothing that they wanted to wear but couldn’t find on the market. And now, they are the go-to place for old-school motorcycle apparel enthusiasts. The ultimate manifestation of Fuel’s spirit is Leave The Main Road. They believe discovering new paths is more exciting than following those already travelled. Explore the world. Take risks. Don’t settle for the ordinary.
About Scalpers
Scalpers was born and grew as a brand focused on men’s fashion. After launching children’s in 2012, women’s in 2018 and girls in 2019, the brand has become one of the main Spanish fashion retail operators with great international recognition. It is a company that employs more than 1,300 people directly; has a presence in 6 countries; It has a database of more than 800,000 loyal users; moves about 3 million garments a year; works with RFID in all its products, stores and factories, thus laying the foundations for a future omnichannel and its E-Commerce represents 24% of sales.
For more information, contact media@fuelmotorcycles.eu; pdepablo@scalperscompany.com
more information: fuelmotorcycles.eu
